Large scale events are a great way to meet with lots of different businesses and people in a short space of time.

Benefits of Hosting

A corporate event is the perfect opportunity to raise brand awareness, especially since it’s being held in a public setting.

Raises brand awareness:

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This allows your business to be seen by a wide audience and, ideally, inspire people to tell their friends and family about your brand.


Too much time is spent in the office for some businesses – going for lunch or a quick coffee break can easily be done from home even if there are no outside distractions.


But for others, the office environment is where many of the most productive and creative ideas are hatched.


Showing that you’re in touch with your customers, while also being able to invite them to a fun experience, is a great way of showing that you care and are listening to them.

Buy Products

The guest list for an event will be selected from the people who are likely to buy products and services from your business, so you’ll have a useful way of tracking who’s coming to your next meeting.


If you have employees who spend all day in the office, a corporate event can be a great way of giving them some time to relax and unwind without missing out on their work.

Gives employees a break:


The fact that the people attending your event are likely to be interested in what you’re offering will make it easier for you to make sales – especially if they’re interested in the product or service at your event but don’t factor it into their budget, a corporate event is a great way of playing up the advantages that purchasing this item would give them. If you want your staff to be able to develop, they need to be able to improve. This can only happen if they’re willing to step outside of their comfort zone and try something new – something that could help improve the way they work and make them more innovative.


There’s a reason why people are more willing to buy from businesses that they like – it shows that the business cares about their wellbeing. If you have employees who don’t get any time to leave the office, a corporate event is a great chance for them to socialise with colleagues and make new friends.

Perfect Plan


Hiring a company such as Event Management Auckland will provide you with all the back-office support you need to make sure that your employees can continue working well in an office environment, but also have time to be able to socialise with their colleagues at events.

Right Reasons

There’s no point in holding an event and making it boring or forcing people into it who have no interest in what you have to offer – plan carefully, use good marketing and make sure that your employees are coming for the right reasons rather than just for the free food and drink.


Corporate events provide an environment that is fun and entertaining – this will be enough to convince potential employees to leave their current employers and come onto your team.

You can do this by holding your own event or having an external company put on one for you.